fboleda@eina.cat
IG: FlaviaBoleda
Ideas, graphic design and cobla* musician.
*Cobla: folk music group from Catalonia. Its repertorie consists mainly of compositions for sardana, the traditional Catalan dance.
EINA University School of Design and Art of Barcelona, Bachelor Degree in Graphic Design, Barcelona, 2020—2024.
Awarded Continuation Grant 2023-2024 | Collaboration Grant | Awarded 7 distinctions with honors.
Experience
NEXT VISION
Scholarship XarxaFP European vet mobility network.
Student Mobility for traineeships.
Graphic designer.
October — December 2019 (Prague, Czech Republic).
EINA University School of Design and Art of Barcelona
Collaboration grant in the communication and publications department.
Graphic designer.
October 2021 — April 2023.
BUFET SOCIS CLUB
Creative communication agency Barcelona.
Graphic designer — Traineeship contract.
April — June 2023.
EINA IDEA
Collaboration scholarship x Loop Barcelona, video art festival of Barcelona since 2003.
Graphic designer.
July — November 2023.
FUEGO CAMINA CONMIGO
Independent creative agency working to find new ways to connect brands and people in the new paradigm.
Art Director & Graphic Designer.
March 2024 — Currently.
Award-Winning Personal Projects
(2024) ADG LAUS Gold. Graphic Campaign. Cal Prim.
(2024) Honor Degree for the final project Bolo 01.
(2024) DHub. Campus BRUT!, Selected project. Bolo 01.
(2024) BLANC! Crema Award for Emerging Talent in Design. Bolo 01.
(2025) ADG LAUS Silver. Aporta. Bolo 01.
(2025) ADG LAUS Bronze. Audiovisual. Bolo 01.
(2025) ADG LAUS InBook. Graphic Design. Bolo 01.
(2026) Sardalleida Bolo 01.
(2026) ADG Laus Bronze. Aporta. Goigs a Sant Prim.
(2026) ADG Laus InBook. Corporate publication. Goigs a Sant Prim.
Awards at Fuego Camina Conmigo
(2025) ADG LAUS InBook. Art direction. El mundo que viene.
(2025) ADG LAUS Bronze. Art direction. Mimir es genial.
(2025) ADG LAUS Bronze. Audiovisual credits. Mimir es genial.
(2025) ADG LAUS Silver. Motion graphic campaign. Mimir es genial.
(2025) ADG LAUS Bronze. Art direction in photography. Mimir es genial.
(2025) ADG LAUS Gold. Periodical publication. La Nueva Carne 5.
(2026) ADG LAUS Gold. Outdoor advertising — Static. Xibeca No Oficial.
(2026) ADG LAUS Silver. Graphic campaign — Print. Xibeca No Oficial.
(2026) ADG LAUS InBook. Art direction — Advertising. Xibeca No Oficial.
(2026) ADG LAUS InBook. Commercial. Xibeca No Oficial.
(2026) ADG LAUS InBook. Animation. VFX, CGI, 3D, etc. Repsol Nexa.
Exhibitions / Lectures
(2022) Festival NYS Polígon Arts.
(2024) Eina Plataforma.
(2024) ADGxBrut, Talk at Espai Brut by ADG-FAD, Blanc Festival.
(2024) Blanc Festival. Crema Award for Emerging Talent in Design.
(2024) ADG—FinalOk_V24.
(2025) Eina Plataforma.
(2025) BASE Milano. Italy. Design week 2025. Ecosystem Sampler.
(2025) SÓNAR 2025. SÓNAR +D: Talks & Forums.
(2025) LATENT FEST 2025.
(2025) FAD—Art (D)éco 1925 | 2025. At DHub Barcelona.
(2025) 3Cat—Gent EVA.
(2026) LCI—VII BCN Fashion Symposium - THREADING FUTURES.
Featured & Contributed
(2024) Eina 360 – Camper.
(2025) Eina 360 – Bolo01.
(2025) Emboscades eina idea — Emboscada #6, MAIO — Image.
(2025) La Nueva Carne — Art.
PROJECTS. 001 — 019.
001 – Bachelor´s Degree Final Project.
BOLO 01
Is a project that aims to give visibility to the Sardana, putting it into circulation and in contact with other media, and other languages, detecting and generating cultural/artistic crossovers, from a more improvised part, such as jazz, photography, electronic music, food, and dance. It has been carried out by detecting patterns within these disciplines and connecting them with other fields to achieve an innovative approach. The connections/crossovers were made on the spot, with the idea of performative action. We have worked under an art direction that facilitated the idea of “having lunch” as a gathering to make music and have a good time.
Vinyl — Full music
Publication. 78 pages and 100 units. Newspaper format. Available at Terranova (Carrer del Comte Borrell, 99, Eixample, 08015 Barcelona).
Video summary
002— Graphic design & Art direction for Eternal Ride - Volkswagen Golf. Full case at FuegoCaminaConmigo .
To celebrate the 50th anniversary of the Volkswagen Golf under the "Forever, since 1974" positioning, we transformed the concept of nostalgia into cultural relevance for Gen Z. Rather than launching a conventional campaign, we tangibilized the model’s durability by stripping down the engine of an original Golf MK1 and turning it into an exclusive jewelry collection in collaboration with TwoJeys. The visual execution, captured by Celina Martins and starring Evan Mock, embraced the aesthetics of drop culture and streetwear.
The design also stands out for its use of the Futura VW typeface—created specifically for the Golf—ensuring the message itself takes center stage. This boldness is paired with the "Red Light Therapy" hue that permeates the entire visual universe. We also created the 70s-inspired lettering for the title, “Eternal Ride,” connecting the piece to the classic imagery of vintage road movies.
The result is "Eternal Ride," a disruptive campaign that places Volkswagen at the heart of urban culture. By transforming parts from 1974 into contemporary objects of desire, the brand proves its legacy never rusts, leading the conversation among younger audiences and shattering the traditional standards of the automotive industry.
003 – Cal Prim cycle of concerts. (2026).
Cal Prim (Prim means slim) is a concert series that we have been organizing with the family for over fifteen years in the courtyard of our house, in Verdú. Cal Prim is also the name of the house where we live.*We wanted to give it the visibility it deserves, creating for the first time a reverse box office designed ad hoc for Cal Prim, to explain an idea of exchange, of agreement, of doing... from an honest and sincere perspective. We want to give it value, making it this year's central visual element, and not just the one at Cal Prim, but also all those we might find in other festivals and spaces.
To communicate this, we have done so through questions. Simply asking ourselves: what is it? And providing the audience itself with a possible reflection; a reflection that is not defined, but rather yet to be defined. Because, from our point of view, we believe that every reverse box office is personal and subjective. We only provide it with a question and a presence.
The questions: What do we understand by reverse box office? What defines it? What symbolism does it hold? How is it known? Does it have a specific color? Does it have a rule? Does it have a shape? Is it a container? Is it a gesture? Is it an exchange? Is it a thank you? Is it an idea? How do we define an idea? Is it a whole combination? Is it giving value to continuity? A way of doing things? A wine? A set of notes? Is it appreciating, admiring, and loving the figures that father makes? Is it coming to enjoy? Coming to spend the summer? Coming to see each other?
004 — Art direction & Graphic design for Xibeca “PLANS NO OFICIALS”. At FuegoCaminaConmigo.
The "Plans No Oficials" campaign rejuvenates Xibeca, turning it into a symbol of authenticity for young people based on the idea that the best plans are the ones you improvise when the original one goes wrong (like getting locked out of a barbecue, going back home to host a karaoke night, or takingthe wrong bus to a town festival). To connect with the audience, the narrative uses the format of a WhatsApp voice note where real-life stories are shared between friends, achieving a fresh, relatable tone adapted to today's digital codes.
The video trilogy.
The exercise consisted of gathering all the names the bar has had throughout its history and using them to convey that it is —and has always been— everyone’s bar. All these names are equally valid, as each one tells a part of its identity.
We are talking about the most emblematic bar in Verdú, a place that every resident refers to in their own way, often influenced by the time period or by the person who was running it. That’s why we reached out to all the townspeople, inviting them through an open survey to help us collect all the names by which they have known the bar over the years. From this comes a living, ever-changing identity, one that is explained through its own history. Who knows what people will call the bar in the future? One way or another, its name will always depend on the environment and the people who shape it.
(ENG) Some called it La Graella, others La Dolors or L’Isidre. Some simply knew it as the Bar in the Square, Cal Bonico, or Cafè Colon. There were also those who referred to it as Cal Gabarró, La Parrill a, Ca l’Antònia, or even the Bar of the Gabarró Cinema.
All these names tell the same story: this place has been much more than a bar. It has been a space that has changed over time, yet it has always remained a meeting point that preserves the essence of Verdú.
Today we continue this story, and we’d like to say that we are still the same bar as always — your bar, Dolors’ bar, Cal Bonico’s bar or, simply, Albert and Pere’s bar.
006 – Cal Prim cycle of concerts. (2025).
We discovered it through the book Sons de Verdú, which Salisi himself published in 2021.
Seizing the opportunity, we did not hesitate to recover, reinterpret and revisit these Goigs to Sant Prim in order to announce and promote the 14th Concert Series at Cal Prim. We thought it was a beautiful and playful idea.
The graphic's consists of showcasing the original lyrics of the goigs and how, through the wording, they conveyed how thin people were at the time; a perfect connection for presenting the Concert Series at Cal Prim. Taking as a characteristic gesture the syllabic fragmentation and the ligatures found in the music itself, we reflected the rhythmic pattern and vocal linkage that define the Goigs’ musical style. This is the exact way the lyrics appear in the original score.
We performed it as a cantata in the Plaça de la Verdura in Verdú on May 10th at 11:00 a.m., with the help of the Absis Chamber Choir. It was an excuse to meet up with friends again and, in fact, to sing these goigs once more—songs that, 75 years ago, our grandfather sang with his friends. It became a small tribute to him.
Collection of 4 posters, one for each of the stanzas that make up the song.
Publication — 152 pages, a5, black and white.
007 — Identity and design of the "El Truc" restaurant in Agramunt (Lleida).
We used the Japanese gyotaku technique to represent the restaurant's cuisine itself. Since its objective is to modernize Catalan cuisine by combining it with Japanese characteristics.
008 — Design for LA NUEVA CARNE at Fuego Camina Conmigo. Under the direction of Head Of Art: Eren Saracevic, Ferran Bretcha, Oriol Corsà.
The redesign of the fifth issue of "La nueva carne" magazine embraces a more contemporary style while preserving its original essence. Under an approach where each article operates individually to reflect its own content, the design stems from a solid, shared structural foundation for the entire publication. A versatile typographic pairing elevates the content, emphasizing the visual weight of the imagery in every piece. Regarding production, keeping up with the tradition of assigning a single color to each issue's cover, a completely white cover was designed. It features a 3D blind debossing of Marcel Proust's face, directly linking the exterior aesthetics to the central theme of this edition.
009 — Identity and naming for the wine Sebastià Alexandre Foix, from the Salvadó Alexandre winery.
How we endow wine with stories; how we translate the editorial format—from the book, from the page—into a wine label format. How to tell a story from a place of simplicity and honesty. How do we connect flavor and identity? Simply through anecdotes, simply through words, simply through lived experiences. Finely weaving every single word, so that each one describes, through Sebastià's own life experiences, the character of the wine itself (how to make it known without a common language).
The design stems from the idea of layout out the book of Sebastià Alexandre Foix's life, appropriating one of its pages to transfer it onto the wine itself—disrupting established codes and treating the object as an experience that goes beyond the ordinary. It features footnotes, headlines, editorial layout, and the structural logic of a perfect-bound paperback (rústica fresada); hence the shifting of the content toward the left.
010 — Full Identity for the Catalan pop-rock band Dan Peralabo i el Comboi & their new album “QUIN GOIG”.
Starting from the premise that they are currently the most revolutionary Catalan pop-rock band in Catalonia, they stand out precisely for singing entirely in the Catalan language and refusing to adapt to other trends. The conceptual thread that was developed was born specifically from highlighting the word "revolution" and creating a link to it, transporting us back to the Industrial Revolution itself and studying its key milestones. Here, we specifically appropriated the word comboi (convoy) that accompanies the band's name, which can be understood either as a group of friends or as a convoy of trains. The exercise here was very clear: to recover the beauty of the very first train. This is where the Catalan idiom "estàs com un tren" (meaning to be exceptionally attractive or striking) comes from—originating from when people first laid eyes on a self-moving machine. That machine, which appeared from afar with a powerful presence, speed, strength, and magnificence, immediately connected me to the band's own attitude. Once connected, we asked ourselves questions: how exactly did that train move? How did they make it work? What were its most prominent elements? That is when we came to understand the gear mechanism as the key component that allows everything to function, ensuring that everything fits together and moves forward—exactly like the band.
3D By Oliver Salas.
011 — Cal Prim, cycle of concerts. (2024) ADG Fad, Laus Or. https://www.adg-fad.org/es/laus/proyecto/cal-prim-2023.
Cal Prim (Prim means slim) is a concert series that we have been organizing with the family for over twelve years in the courtyard of our house, in Verdú. Cal Prim is also the name of the house where we live*.
The art direction that accompanied the twelfth edition was thought from a closer, authentic look, and putting faces to the people who make this series possible. Starting from the fact that we are a family of musicians, it was decided to take one of the elements that characterizes us the most and that has lived with us since we live in Cal Prim. Nothing more and nothing less than the grand piano that we have in the attic of the house, focusing more specifically on the keys of this. It is an important element, because summer after summer, we are the ones who transport this from upstairs to the patio, going through the narrow streets. We dismantle it and lower it with four beams to the street and from there to the patio, which is right behind the house. Yes, yes, just like that, down the stairs, a cart, a rope and a blanket to prevent it from being scratched. At creativity levels, these keys were metaphorically taken and we moved inside, fitting the body inside the key, giving to understand this idea in a conceptual and physical way.
Publication A5
Collection of three posters. 70x100cm
Video presentation campaign. Allegro con moto.
“Rough and ready”.
*(D’anar per casa, the wine’s official name, is a unique expression that can not be translated in English but that resembles “rough and ready”. The essence is that simplicity and informality take center stage. There is a sense of pragmatism and familiarity; funcionality over refinement).
Young wine made and bottled in Espluga de Francolí, at the Catalonian region of Conca de Barberà. Light, comfortable, simple and economic.
With this artistic direction, the entire piece was thought of as a whole, from the naming, bottle, graphics and production. When thinking about the name, it was clear to us that it should connote comfort, honesty and naturalness (o spontaneity). From here D'anar per casa appeared. Once we had the name, finding the graphic that defined these concepts was simple. We looked for the most literary meaning of this phrase by taking it home and asking ourselves.
How do we go home? With slippers The graphic shows the shoes of all the people who have made this wine possible. Thus achieving a groundbreaking, close and simple graphics.
013 — Refrescant idees
‘Refrescant idees’/Refreshing ideas is a design project that seeks to solve a problem that we have all had at some point in our lives: "Stay cool". The work stems from the roots of Flavià Boleda, in the town of Verdú (Lleida), where a long tradition of ceramics has been maintained since the 15th century, which unfortunately is being lost. "The ceramics act as a bridge for me to achieve the symbolic, conceptual, vindicatory and meaningful function of the piece", explains Flavià.
And so, merging these thoughts, this project arose that refreshes this water in the form of ideas. It is not a design of ergonomics or usability, but a reflective experience prior to these areas of study proper to the design project. The project became installations in the gardens of EINA, with different readings: from the artistic decorative utility, to being a space of isolation so that the person can integrate into this piece.
Piece made by Verdú ceramist, Magí Sambola.
Idea of transformation (everything transforms) and of going back to be able to RE-live moments. (rediscovery, rewinding, reliving, revisit, recelebration, reuse, resources, recreation, resurgence, rebirth).
The idea is simple, to step back and remember, count/visualize all these moments that our customers have experienced with the campers. How do we explain it? Materialization through videos/rewound stories, mixing situations of change and everyday moments (blowing out candles on your birthday/ butterfly-caterpillar metamorphosis) generating an archive of frames that we extract from the same video to create a graphic that frame by frame also generates stories. Possible applications: Billboard · Catalog of the shoes we have in Recamper using the generated archive (newspaper application) · Bags · Short film · short deviations from this to reels, story, post.+ other applications.
Graphics for the new sparkling wine from the Analec winery.
Dena is a delicate and familiar sparkling wine that has rested for more than 10 years in the Analec de Nalec winery. It is characteristic for its fine bubbles and a compendium of aromas that transport us to a landscape of marinades that run through the Vall del Corb.
The accompanying graphic describes the sparkling wine itself, explaining its characteristics. An elegant, clean and exclusive label was sought, where the combination of the handwritten font and the serif generate a contrast of two readings to explain this 2009 Gran Reserva.
With the Adobe Garamond Pro typography we explain the most detailed description of this bottle, and with the calligraphic font we communicate the manual work and the signature of the winery itself.
Layout, image processing, design and arrangement of Joan Poll Cirera's memoirs. Editorial work of 253 pages in black and white, distributed over 10 chapters.
Graphic campaign.
Láser Madre has been co-created by Ignasi Ayats, Manuel Cirauqui, Ana Habash, Mireia Molina Costa and Alexandre Viladrich, with the collaboration of Flavià Boleda, Esteban Gutiérrrez Silva, Júlia Izaguirre, Haji Kareem, Andrea Linares and José Nerín; and with the help and complicity of the entire LOOP team.
In collaboration with a group of EINA students and alumni, einaidea has created the graphic identity of LOOP Barcelona 2023, which takes place from 14–24 November. The project stems from an immersion into the LOOP archive, which gathers original documents from more than two decades of activity of the fair and the festival. A three day-long workshop involving a group of about twenty collaborators allowed for the emergence of a diversity of media—still in circulation or already obsolete—for the dissemination and presentation of video art: cassettes, dvds, cd-roms, hard drives and papers from artists that have attended or approached LOOP events; as well as event records and recordings that the organisation’s team has used to define programme lines or build narratives for each edition. The workshop allowed to examine preview copies of film works by contemporary artists and historical compilations, including LOOP’s very own publications dedicated to the writing of key artists in the field of video art.
Articulated under the concept Láser Madre, the visual and graphic elements of LOOP Barcelona 2023’s identity refer to a document of the hypothetic history of video art, or, what writer and filmmaker Jalal Toufic would call the exploration of „a parallel branch of the multiverse“. Láser Madre is a film piece that could have existed in another Anthropocene, not exactly this one: an abstract film that narrates the vicissitudes of a beam of red light when going through multiple casings made of plastic and glass.
Magic Forest. Referring to the name of the building of our university. We are a group of 4 students, who sing Christmas
carols at the university.
Motion graphics by Tono Magrans (https://tonomag.myportfolio.com/work)