fboleda@eina.cat
IG: FlaviaBoleda
Ideas, graphic design and cobla* musician.
*Cobla: folk music group from Catalonia. Its repertorie consists mainly of compositions for sardana, the traditional Catalan dance.
EINA University School of Design and Art of Barcelona, Bachelor Degree in Graphic Design, Barcelona, 2020 - 2024.
Experience
NEXT VISION
Scholarship XarxaFP European vet mobility network.
Student Mobility for traineeships.
Graphic designer.
October — December 2019 (Prague, Czech Republic).
EINA University School of Design and Art of Barcelona
Collaboration grant in the communication and publications department.
Graphic designer.
October 2021 — April 2023.
BUFET SOCIS CLUB
Creative communication agency Barcelona.
Graphic designer — Traineeship contract.
April — June 2023.
EINA IDEA
Collaboration scholarship x Loop Barcelona, video art festival of Barcelona since 2003.
Graphic designer.
July — November 2023.
FUEGO CAMINA CONMIGO
Independent creative agency working to find new ways to connect brands and people in the new paradigm.
Art Director & Graphic Designer.
March 2024 — Currently.
Awards
(2024) ADG Fad, Laus Or. Cal Prim.
(2024) DHub. Campus Brut, Selected project. Bolo 01.
(2024) Blanc! Crema Award for Emerging Talent in Design. Bolo 01.
Exhibitions
(2022) Festival NYS Polígon Arts.
(2024) Eina Plataforma.
(2024) ADGxBrut, Talk at Espai Brut by ADG-FAD, Blanc Festival.
(2024) Blanc Festival. Crema Award for Emerging Talent in Design.
(2024) FinalOk_V24.ADG.
Articles of recognition
(2020) Territoris.cat
(2020) El Punt Avui
(2024) Barcelona Design centre
(2024) La Mañana
(2024) Gràffica
(2024) Territoris.cat
PROJECTS
1 – Bachelor´s Degree Final Project.
BOLO 01
Is a project that aims to give visibility to the Sardana, putting it into circulation and in contact with other media, and other languages, detecting and generating cultural/artistic crossovers, from a more improvised part, such as jazz, photography, electronic music, food, and dance. It has been carried out by detecting patterns within these disciplines and connecting them with other fields to achieve an innovative approach. The connections/crossovers were made on the spot, with the idea of performative action. We have worked under an art direction that facilitated the idea of “having lunch” as a gathering to make music and have a good time.
Vinyl — Full music
Publication. 78 pages and 100 units. Newspaper format.
Video summary
3 — Cal Prim, cycle of concerts. (2024) ADG Fad, Laus Or. https://www.adg-fad.org/es/laus/proyecto/cal-prim-2023
Cal Prim (Prim means slim) is a concert series that we have been organizing with the family for over twelve years in the courtyard of our house, in Verdú. Cal Prim is also the name of the house where we live.
The art direction that accompanied the twelfth edition was thought from a closer, authentic look, and putting faces to the people who make this series possible. Starting from the fact that we are a family of musicians, it was decided to take one of the elements that characterizes us the most and that has lived with us since we live in Cal Prim. Nothing more and nothing less than the grand piano that we have in the attic of the house, focusing more specifically on the keys of this. It is an important element, because summer after summer, we are the ones who transport this from upstairs to the patio, going through the narrow streets. We dismantle it and lower it with four beams to the street and from there to the patio, which is right behind the house. Yes, yes, just like that, down the stairs, a cart, a rope and a blanket to prevent it from being scratched. At creativity levels, these keys were metaphorically taken and we moved inside, fitting the body inside the key, giving to understand this idea in a conceptual and physical way.
Publication A5
Collection of three posters. 70x100cm
Video presentation campaign. Allegro con moto.
“Rough and ready”.
*(D’anar per casa, the wine’s official name, is a unique expression that can not be translated in English but that resembles “rough and ready”. The essence is that simplicity and informality take center stage. There is a sense of pragmatism and familiarity; funcionality over refinement).
Young wine made and bottled in Espluga de Francolí, at the Catalonian region of Conca de Barberà. Light, comfortable, simple and economic.
With this artistic direction, the entire piece was thought of as a whole, from the naming, bottle, graphics and production. When thinking about the name, it was clear to us that it should connote comfort, honesty and naturalness (o spontaneity). From here D'anar per casa appeared. Once we had the name, finding the graphic that defined these concepts was simple. We looked for the most literary meaning of this phrase by taking it home and asking ourselves.
How do we go home? With slippers The graphic shows the shoes of all the people who have made this wine possible. Thus achieving a groundbreaking, close and simple graphics.
‘Refrescant idees’/Refreshing ideas is a design project that seeks to solve a problem that we have all had at some point in our lives: "Stay cool". The work stems from the roots of Flavià Boleda, in the town of Verdú (Lleida), where a long tradition of ceramics has been maintained since the 15th century, which unfortunately is being lost. "The ceramics act as a bridge for me to achieve the symbolic, conceptual, vindicatory and meaningful function of the piece", explains Flavià.
And so, merging these thoughts, this project arose that refreshes this water in the form of ideas. It is not a design of ergonomics or usability, but a reflective experience prior to these areas of study proper to the design project. The project became installations in the gardens of EINA, with different readings: from the artistic decorative utility, to being a space of isolation so that the person can integrate into this piece.
Piece made by Verdú ceramist, Magí Sambola.
Idea of transformation (everything transforms) and of going back to be able to RE-live moments. (rediscovery, rewinding, reliving, revisit, recelebration, reuse, resources, recreation, resurgence, rebirth).
The idea is simple, to step back and remember, count/visualize all these moments that our customers have experienced with the campers. How do we explain it? Materialization through videos/rewound stories, mixing situations of change and everyday moments (blowing out candles on your birthday/ butterfly-caterpillar metamorphosis) generating an archive of frames that we extract from the same video to create a graphic that frame by frame also generates stories. Possible applications: Billboard · Catalog of the shoes we have in Recamper using the generated archive (newspaper application) · Bags · Short film · short deviations from this to reels, story, post.+ other applications.
7 — Identity and design of the "El Truc" restaurant in Agramunt (Lleida).
We used the Japanese gyotaku technique to represent the restaurant's cuisine itself. Since its objective is to modernize Catalan cuisine by combining it with Japanese characteristics.
Graphics for the new sparkling wine from the Analec winery.
Dena is a delicate and familiar sparkling wine that has rested for more than 10 years in the Analec de Nalec winery. It is characteristic for its fine bubbles and a compendium of aromas that transport us to a landscape of marinades that run through the Vall del Corb.
The accompanying graphic describes the sparkling wine itself, explaining its characteristics. An elegant, clean and exclusive label was sought, where the combination of the handwritten font and the serif generate a contrast of two readings to explain this 2009 Gran Reserva.
With the Adobe Garamond Pro typography we explain the most detailed description of this bottle, and with the calligraphic font we communicate the manual work and the signature of the winery itself.
Memories of a family doctor.
Layout, image processing, design and arrangement of Joan Poll Cirera's memoirs. Editorial work of 253 pages in black and white, distributed over 10 chapters.
Graphic campaign.
Láser Madre has been co-created by Ignasi Ayats, Manuel Cirauqui, Ana Habash, Mireia Molina Costa and Alexandre Viladrich, with the collaboration of Flavià Boleda, Esteban Gutiérrrez Silva, Júlia Izaguirre, Haji Kareem, Andrea Linares and José Nerín; and with the help and complicity of the entire LOOP team.
In collaboration with a group of EINA students and alumni, einaidea has created the graphic identity of LOOP Barcelona 2023, which takes place from 14–24 November. The project stems from an immersion into the LOOP archive, which gathers original documents from more than two decades of activity of the fair and the festival. A three day-long workshop involving a group of about twenty collaborators allowed for the emergence of a diversity of media—still in circulation or already obsolete—for the dissemination and presentation of video art: cassettes, dvds, cd-roms, hard drives and papers from artists that have attended or approached LOOP events; as well as event records and recordings that the organisation’s team has used to define programme lines or build narratives for each edition. The workshop allowed to examine preview copies of film works by contemporary artists and historical compilations, including LOOP’s very own publications dedicated to the writing of key artists in the field of video art.
Articulated under the concept Láser Madre, the visual and graphic elements of LOOP Barcelona 2023’s identity refer to a document of the hypothetic history of video art, or, what writer and filmmaker Jalal Toufic would call the exploration of „a parallel branch of the multiverse“. Láser Madre is a film piece that could have existed in another Anthropocene, not exactly this one: an abstract film that narrates the vicissitudes of a beam of red light when going through multiple casings made of plastic and glass.
Magic Forest. Referring to the name of the building of our university. We are a group of 4 students, who sing Christmas
carols at the university.
Motion graphics by Tono Magrans (https://tonomag.myportfolio.com/work)
14 — Campaign to find a roommate :))